The Brief

CJCH Consulting is a leading service provider of protection relating to software vendors' intellectual property rights to promote technology and behavioral change, as software piracy is not a victimless crime.

When we were approached with this project, the request went something like this, “We want to take a subtle approach to the copywriting on our website. We don’t want to threaten or use accusatory language, as many businesses found in violation of copyright infringement aren’t aware. We aren’t here to prosecute, we are here to protect, and that is what we want to communicate throughout.”