The Brief

Carol Kabaale is a Canva Template Specialist whose mission is to simplify marketing for female entrepreneurs. Carol’s request went something like this, “I want the copywriting on my website to speak to my female audience while using sassy language and an empowered tone of voice that motivates website visitors to take action.”

We took this information and created copywriting aligned with Carol’s brand and desire to speak to the female entrepreneur who wants a curated social media presence without passing the entire task on to a designer to save costs.