The Brief

Lauren is a Cuban in South Africa making a name for herself within the makeup artistry space. Lau approached us requesting assistance with the copywriting for her website which targets females seeking assistance with professional makeup for special events or everyday-wear.

Lauren’s request went something like this, “I want the content to feel luxurious, which embodies the way my clients feel when my work on them is complete. I want to position my brand as the go-to makeup artist in South Africa that is capabale of highlighting the beauty which exists within my clients for the world to see.”